Snapchat has announced two new features for its Sounds product, which allows users to incorporate licensed song clips, excerpts from TV and movies, and original audio into their Snaps and Stories. These new features will make it easier for users to find relevant Sounds to complement a Lens and create montage videos that automatically synchronize with the beat of audio tracks from the Sounds library.
The first feature is designed to help users find relevant Sounds to complement a Lens. When applying a Lens to a photo or video, users can now tap on the Sounds icon to access a list of Sounds to add to their Snap. This new feature is available globally on both iOS and Android.
The second feature allows users to create montage videos that automatically synchronize with the beat of audio tracks from the Sounds library. Users can choose between 4-20 photos/videos from their camera roll to create these videos. The feature is currently available globally on iOS and will be available on Android in March.
“By expanding the Sounds experience, Snapchat is making it easier and faster for Snapchatters to discover and share the music they love with friends,” said Manny Adler, Head of Music Strategy at Snap, in a statement. “Snapchat has also created a unique opportunity for artists to reach a valuable and engaged audience, while then also leading fans to listen to the full song on streaming services.”
Since its launch in 2020, videos created with music from Sounds on Snapchat have collectively resulted in over 2.7 billion videos created and over 183 billion views.
The launch of these new features comes as Snapchat recently revealed that it has grown to over 750 million monthly active users. The company has also expressed its plans to reach over 1 billion people in the next two to three years.
Snapchat has become a popular social media platform, especially among younger generations. The addition of these new features to the Sounds product will make it easier for users to personalize their Snaps and Stories with music and audio clips that match their interests and moods.
Snapchat’s emphasis on music and audio features has provided a unique opportunity for artists to reach a new and engaged audience. As more users discover and share music through the Sounds product, it’s likely that Snapchat will continue to develop new features that enhance the music and audio experience on its platform.
Overall, the launch of these two new features for the Sounds product is a significant development for Snapchat, as it continues to grow its user base and expand its offerings. The ability to add relevant Sounds to a Lens and create montage videos that automatically synchronize with the beat of audio tracks from the Sounds library is a valuable addition to the platform, and it will be interesting to see how users respond to these new features.
